It may seem easy to start up a woman’s clothing location, but it’s not just as easy as buying wholesale dresses and putting them on racks, the competition for womens clothing can be a long adventure, but with a few tricks up your sleeve you’ll be ordering wholesale shoes and selling them at your location in no time.
When setting up a store location for women you’ll want to make sure its close by to other things they may already be heading too. Many mothers will often go to stores to get kids clothing, grocery shopping, clubs, malls, etc. These are a few good places to begin your hunt for a good retail location. Neat signs and advertising is a must, if your location looks run down and tore up then you are less likely to be respected as a quality clothing location. Have your signs fit your niche, if you are looking for elegance then soft colors and readable cursive, if you are doing clubware then you’ll want flashy colors and perhaps a few neon lights. Simply follow your niche and attract to that audience. Do thorough research on exactly what will appeal the most.
Word of mouth is a powerful tool, so treat your customers with respect and care and in return you’ll find a lot of return customers bringing their friends and family in. People are more likely to support you, no matter how big or small you are, if you are friendly and helpful. Have a small relationship with your customer base.